Quick Insights: Bias in Focus Groups
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Shikwasa (Citrus depressa) is a citrus fruit native to Taiwan and the Ryuku Islands (Okinawa), Japan. Shikwasa are available from...
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Hada Labo (肌ラボ) is an $11 Japanese face cream, which according to their website sells a bottle of lotion every...
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'Kawaii' plays a large role within Japanese culture and can be found almost everywhere - within fashion, pop-culture, merchandise, and even for bank and...
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Although a vast body of research exists revealing the many socio-cultural differences between Japan and the West, it may be...
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Running focus groups can be quite challenging in any market and Japan is certainly no exception. Differences in language and culture...
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Japan is a 'high context' culture meaning they rely more on non-verbal cues for communication than they do on verbal...
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Mark Twain once said “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.”...
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When seeking to explain the Japanese psyche and uncover reasons for particular behavior and social structures in Japan, many academics,...
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Conducting in-home interviews in Japan can be quite daunting, especially if it is your first visit and you are unaware...
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