Online Communities

Japanese teens, 20s, and 30s (and even older age segments) spend a lot of time online and a lot of their interaction with friends and acquaintances is through messaging apps and social networking platforms – much like any other country these days really. Which is why online communities have become more popular as a research methodology.

But like anything in Japan they need a few tweaks to help localize them and some small snippets of advice will go a long way to making your online community as rich and insightful as it possibly can be. So if you are interested in adding a stage of online tasks within a community to a broader research study or an online study on its own, let us know and we’ll be happy to support right from the start through to the analysis and reporting.